Finding new business in 2012
At the start of each month, our web traffic goes bananas. There’s something about a month-end that gets marketing agency bosses wondering where the next new business win is coming from. Our own clients tend to take stock around that time too – if a client wants a review, they often call it in the first week of a month. This behaviour builds to a peak in November, December and January. The phone rings more, the web traffic rises even more and the emails pour in. Agencies we’ve spoken to throughout the year get in touch wondering how we can get something in place for the next 12 months.
Planning for 2012 should be happening now. Your new business plan should be in place and new data, target areas, credentials, web content and case studies compiled and ready. Those things take time of course and the constant we see across dozens of agencies is that there’s never enough time for new business. Some agencies even say that they are too busy and don’t want new clients (I hope they don’t take that approach with their own clients: “You’ve sold a lot of Walkmans there Sony – perhaps it’s time to stop worrying about the next product and how to sell it and just hope that Walkmans will be the personal music player of choice for the foreseeable future”).
That’s where we come in. Don’t wait though – mid-January is a brilliant time to kick off a new business campaign. Get us in now and get planning. We’ll have plenty of time to properly learn your agency’s proposition, soak up its culture and profile your prospects. We’ll spend a productive briefing day with you and your team so that you all know how to get the most out of us. Then, in January, we’ll get on with it.
Yep, this is a bit salesy – not my usual style. The thing is, we’re better and more effective now than we’ve ever been. That’s down to our team and our clients. We want clients in 2012 who also want clients in 2012. That’s you, isn’t it?
